Does your non-profit have too many web pages to manage?
Overwhelmed because your organization’s website content is too unwieldy to manage?
Unsure about whether your content is actually reaching and helping your audience?
Confused about where to send your stakeholders when they ask specific questions?
Frustrated because a site redesign didn’t solve these problems?
Having too many web pages is damaging your organization.
If your website has hundreds of pages — or if you have multiple content-heavy websites — your organization is probably struggling with a lot of problems that are limiting your impact and hurting the bottom line.
Your sites have low rates for adoption, click, time-on-page, and time-on-site. Which means it’s hard to advocate for the content’s impact to your board and funders.
Lack of Ownership:
The online content has no clear owner for each site or section of the site. This results in time wasted due to confusion about where content should live, who should create it, and who should approve it.
You’re trying to serve multiple audiences with your website(s), but these targets are undefined or confused. This makes marketing and sharing your content a shot in the dark and confuses your users.
Digital projects often get stuck because internal teams can’t find the alignment necessary to move forward. This leads to a lack of movement, internal frustrations, and sunk costs from the time already spent.
Your organization’s information is inconsistent or redundant across pages or sites because internal teams are each doing their own thing. This dilutes your brand overall, wastes staff time, and creates confusion and mistrust among your users.
At the end of the day, your organization is wasting A LOT of staff time on website management issues.
This is happening across your organization, stealing precious resources away from the programs that advance your mission.
With no plan or systems in place to resolve this, your organization can expect these problems to persist and worsen for years into the future.
It’s time to stop this runaway train!