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Market Research vs. User Research

Understanding How to Utilize User Voice As a User Researcher, you’ll sometimes hear your clients ask, “Where in the research do you ask about brand awareness and perception?” And this is a question for a Market Researcher. Market research is not something many User Researchers do, as it’s a different

How to do your own stakeholder interviews

No matter how long you’ve been with an organization – could be one week or 10 years – there are always systems that you find frustrating to use. Could be a website, CMS, server files, database, or asset manager. Every time you use it, you think: “This is so frustrating

Read this before you redesign your website

Does this scenario sound familiar? You work at The Great American Museum. In the middle of a monthly staff meeting, Jasmine from Visitor Services mentions that she’s hearing from visitors that they can’t find times for holiday hours and details about upcoming exhibitions on the website. Once the website topic