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User Research: You ≠ Your User

Valentine’s Day. Literally, no one can escape it. 90% of the earth turns into the impulse aisle of chocolates and five-foot teddy bears. With all that noise, how do you know what that special someone really needs? In my work as a User Researcher, it’s a question I occasionally get

How to do your own stakeholder interviews

No matter how long you’ve been with an organization – could be one week or 10 years – there are always systems that you find frustrating to use. Could be a website, CMS, server files, database, or asset manager. Every time you use it, you think: “This is so frustrating

“Am I the only one who can’t find anything on our website?”

No matter how long you’ve been with an organization – could be one week or 10 years – there are always systems that you find frustrating to use. Could be a website, CMS, server files, database, or asset manager. Every time you use it, you think: “This is so frustrating

Read this before you redesign your website

Does this scenario sound familiar? You work at The Great American Museum. In the middle of a monthly staff meeting, Jasmine from Visitor Services mentions that she’s hearing from visitors that they can’t find times for holiday hours and details about upcoming exhibitions on the website. Once the website topic