Our Blog

Dept. Round-Up: June 21, 2019

We had an amazing time speaking at the Huge Content Strategy Meetup this week (see image)! Big thank you to them for having us. If you’d like to meet us and ask us anything, stop by our open house next Tuesday, June 25! Love, love, LOVE this explanation and breakdown

Dept. Round-Up: June 14, 2019

I can’t help but start with an article authored by our very own Clair Rock about how to make content more inclusive! You can also see Clair and I speak on the topic next week at the Huge offices in Brooklyn 😀 We just completed some research regarding mental health

Greta Thunberg's book over images of herself

Dept. Round-Up: June 7, 2019

We are so inspired by Greta Thunberg and can’t wait to read the collection of her speeches! Genius advertising stunt from IKEA. Journey mapping is so powerful – thanks to NNGroup for the refresher! The importance of weeding books in libraries is close to my heart, so I overly enjoyed

Paige and Clair making cold brew

Dept. Round-Up: May 31, 2019

Welcome to our first weekly round-up! We’ll share links that the Logic Dept. team liked this week, both work and non-work related 🙂 Check back each Friday for a new batch! We loved the Frida Kahlo exhibit at Brooklyn Museum, and also love these insights about engagement from their ASK

50s-style drawing of women sitting around a table

Market Research vs. User Research

Understanding How to Utilize User Voice As a User Researcher, you’ll sometimes hear your clients ask, “Where in the research do you ask about brand awareness and perception?” And this is a question for a Market Researcher. Market research is not something many User Researchers do, as it’s a different

Gina and Clair holding their bikes above their heads victoriously

Bike to Work Month Challenge!

“Today, about 800,000, or roughly 10% of all New Yorkers ride a bike at least several times a month; 50,000 commute to work via bicycle every day; and New York City is home to the largest bike-sharing system in the nation.” – streets blog nyc. Clair & Gina from the Logic

Creating Inclusive Digital Spaces Through Information Architecture

There is a large and messy challenge that comes with needing to share different types of information with different audiences in a single space, especially when one of those audiences is underserved. There have been countless (and important) efforts to create accessible content on the web in regards to differently-abled

Marie Kondo saying "I love mess"

Help your website with the Kondo Method

Just like our homes, our websites can get full of stuff. Over time we accumulate info pages, blog posts, items for sale, uploaded images and assets… the list goes on and on. Suddenly, it’s hard to find things and know if you already have something. “We should add a page

User Research: You ≠ Your User

Valentine’s Day. Literally, no one can escape it. 90% of the earth turns into the impulse aisle of chocolates and five-foot teddy bears. With all that noise, how do you know what that special someone really needs? In my work as a User Researcher, it’s a question I occasionally get